Business Insider
12 Mar 2026, 16:08 UTC · 33w ago
Honda takes a $15.7 billion hit as EV retreat continues to batter legacy automakers
Impact · against what's priced in
Honda faces a severe blow to its balance sheet with a $15.7 billion write-down and its first annual loss in 70 years, representing new material downside. For Ford, the news is largely noise as the market has already digested a similar $10.7 billion EV impairment as a sunk one-time reset.
- F−0.05
Already priced in
- The price assumes
$10.7bn EV impairment as a sunk one-time reset
The article notes Ford reported a $19.5 billion hit in December; the price already treats the comparable $10.7 billion impairment as a sunk one-time reset.





