NYSE
154.55USD
+4.39 (+2.92%)
We have scored 65 news catalysts on Yum! Brands, Inc. (YUM) over the past 12 months. The biggest single-day move next to one of them came Feb 12, 2026, when YUM closed +2.7%: “McDonald's sees sales soar as cash-strapped customers look for budget-friendly burgers on value meals”. Coverage across the window leans positive (average ticker sentiment +0.11). Most of the impact sits in sector consumer and revenue growth rate.
Dots are scored news catalysts — size = impact, color = sentiment. Tap one to read it.
Market cap
42.2B
P/E
—
EPS
—
Beta
0.55
52W range
134.26-170.14
Day range
152.00–154.74
Open
152.52
Prev close
150.16
Volume
1.6M
Avg volume
2.5M
Dividend
2.96
IPO
1997-09-17
Analysts publish price targets on YUM, and they disagree. Where the share price actually sits among them shows which of their arguments the market is buying — and which it is ignoring.
5 analyst price targets from $168 to $185
as of 2026-09-01
The market is 12% below the median target — more cautious than the analysts.
The reconstruction
Daily OHLCV with SMA overlays and session pivots. Draw your levels and trendlines on it, or ask the AI analyst what the price is reacting to.
Suppliers, customers, partners and competitors, derived from what the news actually says about Yum! Brands, Inc. — not a sector bucket. Click an edge to see the articles that established the link.
Suppliers, customers, partners and competitors of Yum! Brands, Inc., taken from what the news actually said about them rather than from a sector bucket. The count is how many articles established each link.
Latest scored catalyst for YUM: .
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YUM! Brands, Inc. (YUM) is a leading global quick-service restaurant enterprise that focuses on the creation, management, and franchising of its restaurant concepts internationally. Its business is organized into four main divisions: KFC, Taco Bell, Pizza Hut, and The Habit Burger Grill. The company operates establishments under these well-known brands, offering diverse food categories such as chicken, pizza, Mexican-style dishes, and made-to-order chargrilled burgers and sandwiches, among other food products. As of December 31, 2021, YUM! Brands boasted a significant worldwide presence, comprising 26,934 KFC outlets, 18,381 Pizza Hut locations, 7,791 Taco Bell restaurants, and 318 The Habit Burger Grill units, spread across roughly 157 countries and territories. The company, which maintains its headquarters in Louisville, Kentucky, was established in 1997. It was formerly known as TRICON Global Restaurants, Inc., before officially adopting the name YUM! Brands, Inc. in May 2002.
The price sits 12% below the median published target and at the very bottom of the model range, meaning the market has fully absorbed recent negative headlines and refuses to pay for the upside that analysts see.
What the disagreement turns on
Whether Taco Bell's same-store sales rebound to positive growth after the cyclospora outbreak fades, which can be tracked via unit volumes but cannot be settled by the currently wired consumer attention data.
The price pays for
It declines to pay for
Written by a language model from the published models, the reported segments and a reverse-DCF — not a recommendation, and not a house view.
Claim by claim
Computed at $153 on 2026-09-01 — 59 days ago.
