NYSE
38.47USD
-0.81 (-2.06%)
We have scored 64 news catalysts on Southwest Airlines Co. (LUV) over the past 12 months. The biggest single-day move next to one of them came Mar 5, 2026, when LUV closed −6.9%: “Dow plunges nearly 800 points as inflation fears, Iran war spook Wall Street”. Coverage across the window leans mixed (average ticker sentiment +0.05). Most of the impact sits in sector industrials and energy cost intensity.
Dots are scored news catalysts — size = impact, color = sentiment. Tap one to read it.
Market cap
18.8B
P/E
—
EPS
—
Beta
1.12
52W range
29.26-55.11
Day range
38.16–40.00
Open
39.95
Prev close
39.27
Volume
4M
Avg volume
5.7M
Dividend
0.72
IPO
1980-01-02
Analysts publish price targets on LUV, and they disagree. Where the share price actually sits among them shows which of their arguments the market is buying — and which it is ignoring.
13 analyst price targets from $44 to $65
as of 2026-09-13
The market is 32% below the median target — more cautious than the analysts.
The reconstruction
Daily OHLCV with SMA overlays and session pivots. Draw your levels and trendlines on it, or ask the AI analyst what the price is reacting to.
Suppliers, customers, partners and competitors, derived from what the news actually says about Southwest Airlines Co. — not a sector bucket. Click an edge to see the articles that established the link.
Suppliers, customers, partners and competitors of Southwest Airlines Co., taken from what the news actually said about them rather than from a sector bucket. The count is how many articles established each link.
Latest scored catalyst for LUV: .
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Southwest Airlines Co. functions as a passenger airline, offering scheduled air travel services predominantly across the United States and to select neighboring international markets. As of December 31, 2021, the company maintained a consistent fleet of 728 Boeing 737 aircraft. Its extensive route network served 121 different locations, spanning 42 U.S. states, the District of Columbia, and the Commonwealth of Puerto Rico, along with 10 international countries close by. These international destinations include Mexico, Jamaica, the Bahamas, Aruba, the Dominican Republic, Costa Rica, Belize, Cuba, the Cayman Islands, and Turks and Caicos. To enhance the passenger journey, Southwest provides in-flight entertainment and internet access on its Wi-Fi-enabled planes. The airline also runs the Rapid Rewards loyalty program, enabling members to accumulate points proportional to the money spent on Southwest's base fares. For customer convenience in travel planning, the company offers a range of digital tools, including its official websites and mobile applications, as well as SWABIZ, a dedicated online booking platform for business clients. Additional services available include EarlyBird Check-In, preferred boarding options, and transportation for pets and unaccompanied minors. The company was founded in 1967 and its corporate headquarters are situated in Dallas, Texas.
The price sits at the very bottom of the 13 published models ($44 to $65), leaning heavily bearish and refusing to pay for the revenue transformations and margin recoveries those models assume.
What the disagreement turns on
Whether Southwest's new revenue initiatives—assigned seating, premium offerings, and ancillary fees—can permanently lift margins enough to offset higher fuel and labor costs; the available data can measure passenger unit volumes but cannot measure the pricing power or consumer adoption required to settle this.
The price pays for
It declines to pay for
Written by a language model from the published models, the reported segments and a reverse-DCF — not a recommendation, and not a house view.
Claim by claim
