CNBC
21 Aug 2026, 11:30 UTC · 49m ago
Why some of America's biggest brands are losing ground in China
NewsImpactScreener rates every claim in this story for market impact and maps it to the tickers most exposed.
CNBC
21 Aug 2026, 11:30 UTC · 49m ago
NewsImpactScreener rates every claim in this story for market impact and maps it to the tickers most exposed.
What the story claims
5 claims · each scored for market impact
Nike's China business has shrunk 30% since 2021, reaching its lowest annual revenue level in eight years. — Significant revenue contraction in a primary growth engine suggests a long-term structural decline for a major global market cap company.
-0.80Estée Lauder's CEO stated he does not believe China will soon return to double-digit growth. — Lowers growth expectations for a leading beauty brand, signaling a broader slowdown in luxury/premium consumer spending in China.
-0.60Lululemon expects 20% growth in China this year, and Ralph Lauren reported 40% growth in its most recent quarter. — Demonstrates that specific premium brands can still achieve high growth by successfully maintaining local relevancy.
+0.50Continue reading
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American brands are losing market share to domestic Chinese competitors who offer faster innovation cycles and better distribution. — Indicates a systemic shift in competitive advantage that threatens the long-term margins of U.S. consumer multinationals.
-0.40Gap sold its China business to Baozun in 2022 and only recently broke even after a strategy overhaul. — Highlights the necessity of handing over control to local partners to survive in the current Chinese market climate.
-0.20Which stocks this story touches
Reported 40% growth in China in its most recent quarter.
China business has shrunk 30% since 2021 and is described as having become 'irrelevant' by some experts.
Finding success in China with an expected growth rate of about 20% for the year.
Facing significant headwinds and lacks expectation for a return to double-digit growth in China.
Mentioned as having gained traction while Nike has struggled.
Mentioned as a brand that has begun to see the tide turn and lose ground in the region.
Reportedly looking for local partners to hand off reins due to performance needs.
Listed as one of the American brands seeing the tide turn and losing ground in the Chinese market.
Previously sold its China business after a slowdown and inability to connect with consumers.
Successfully refined Gap's local strategy to reach a break-even point.
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