Why some of America's biggest brands are losing ground in China

Impact · against what's priced in

The news is largely noise for Nike as the market has already priced in a 'trough' scenario including deep China weakness. For other names, the trend suggests a widening divergence between generic global strategies and those maintaining local relevancy in China.

NKE+0.00

Already priced in

The price assumes

China weakness

The article notes Nike's China business has shrunk 30% since 2021, but the current price already assumes the bottom is in and incorporates this ongoing regional weakness.