PepsiCo to hike prices on Doritos, sodas — pivot from recent effort to save consumers money

Impact · against what's priced in

PepsiCo's outlook is negative as it admits its North American turnaround is failing, evidenced by a 50% cut to annual EPS growth guidance and a reversal of price cuts. This confirms the market's skepticism regarding a structural volume recovery in North America and suggests that revenue growth is relying on fragile international gains.

PEP−0.50

Challenges what's priced in

The price assumes