Disney's multiplatform Super Bowl plan frustrates ABC affiliates

Impact · against what's priced in

The shift of Super Bowl viewership across Disney platforms creates a negative revenue shock for local affiliates like Nexstar and Tegna, while presenting a minor headwind for Disney due to affiliate friction. For Disney, the move aligns with its goal of maximizing streaming reach, though it does not yet solve the broader advertising revenue recovery the market is currently discounting.

DIS−0.10

Challenges what's priced in

The price assumes