Yatsen Holding Limited YSG

Profile

Sector

Consumer Defensive

Industry

Household & Personal Products

CEO

Jinfeng Huang

Employees

1623

Country

CN

Yatsen Holding Limited, operating with its subsidiaries, is a prominent player in the beauty industry within the People's Republic of China. The company specializes in the creation and distribution of a diverse array of beauty items, marketed under well-known brands such as Perfect Diary, Little Ondine, Pink Bear, Abby's Choice, Galánic, DR.WU, Eve Lom, and EANTiM. Its extensive product catalog encompasses color cosmetics for eyes, lips, and face, alongside a variety of skincare and nail care solutions. Additionally, Yatsen offers essential makeup accessories and tools, including brush sets, cotton pads, compact mirrors, and sponges. Beyond these, the company provides curated product kits and other unique offerings like fragrances, beauty devices, and colored contact lenses. These products are made available to consumers through both traditional brick-and-mortar retail outlets and robust online sales channels. Founded in 2016 and headquartered in Guangzhou, China, the company officially adopted the name Yatsen Holding Limited in January 2019, having previously been known as Mangrove Bay Ecommerce Holding (Cayman).