NASDAQ
540.98USD
-2.75 (-0.51%)
We have scored 60 news catalysts on Ulta Beauty, Inc. (ULTA) over the past 12 months. The biggest single-day move next to one of them came Mar 13, 2026, when ULTA closed −14.2%: “How the Iran war could start to impact U.S. retail prices”. Coverage across the window leans positive (average ticker sentiment +0.41). Most of the impact sits in sector consumer and price momentum.
Dots are scored news catalysts — size = impact, color = sentiment. Tap one to read it.
Market cap
23.3B
P/E
—
EPS
—
Beta
0.85
52W range
443.6-714.97
Day range
536.68–547.58
Open
543.80
Prev close
543.73
Volume
1.1M
Avg volume
724.1K
Dividend
0.00
IPO
2007-10-25
Analysts publish price targets on ULTA, and they disagree. Where the share price actually sits among them shows which of their arguments the market is buying — and which it is ignoring.
17 analyst price targets from $550 to $735
as of 2026-09-13
The market is 15% below the median target — more cautious than the analysts.
The reconstruction
Daily OHLCV with SMA overlays and session pivots. Draw your levels and trendlines on it, or ask the AI analyst what the price is reacting to.
Suppliers, customers, partners and competitors, derived from what the news actually says about Ulta Beauty, Inc. — not a sector bucket. Click an edge to see the articles that established the link.
Suppliers, customers, partners and competitors of Ulta Beauty, Inc., taken from what the news actually said about them rather than from a sector bucket. The count is how many articles established each link.
Latest scored catalyst for ULTA: .
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Ulta Beauty, Inc. functions as a prominent beauty product retailer throughout the United States. Its physical locations feature a broad assortment of goods, including cosmetics, perfumes, skincare, haircare items, bath and body essentials, and professional salon styling instruments. Additionally, they provide a comprehensive suite of salon services, encompassing hair, skin, makeup, brow, and nail treatments. The company further offers its proprietary label products, such as the Ulta Beauty Collection for cosmetics, skincare, and bath items, alongside other Ulta Beauty branded merchandise and gift options. As of March 10, 2022, Ulta Beauty operated 1,308 retail stores across all 50 U.S. states. Its products are also available for purchase via its website, ulta.com, and through its mobile applications. Incorporated in 1990, the enterprise was initially known as Ulta Salon, Cosmetics & Fragrance, Inc., before officially changing its name to Ulta Beauty, Inc. in January 2017. Its corporate base is located in Bolingbrook, Illinois.
The price sits at the very bottom of 17 published models, fully 15% below the median target, meaning the market completely rejects the bull case and only pays for what the most cautious analysts expect.
What the disagreement turns on
Does Ulta's recent gross margin improvement and new brand partnerships signal a durable shift toward higher profitability, or will competitive pressure and reinvestment keep margins flat? Consumer attention data is wired and can measure whether new partnerships are pulling incremental interest, but it cannot directly measure the margin outcome.
The price pays for
It declines to pay for
Written by a language model from the published models, the reported segments and a reverse-DCF — not a recommendation, and not a house view.
Claim by claim
