NASDAQ
10.05USD
-0.14 (-1.37%)
We have scored 63 news catalysts on The Simply Good Foods Company (SMPL) over the past 12 months. The biggest single-day move next to one of them came Apr 10, 2026, when SMPL closed −11.5%: “SMPL Securities Alert: Simply Good Foods Securities Fraud Investigation Focuses on Expansion Issues; BFA Law Notifies Investors to Contact the Firm”. Coverage across the window leans negative (average ticker sentiment −0.71). Most of the impact sits in price momentum and institutional appeal.
Dots are scored news catalysts — size = impact, color = sentiment. Tap one to read it.
Market cap
870.7M
P/E
—
EPS
—
Beta
0.15
52W range
9.745-26.965
Day range
10.01–10.42
Open
10.41
Prev close
10.19
Volume
2M
Avg volume
2.3M
Dividend
0.00
IPO
2017-07-10
Analysts publish price targets on SMPL, and they disagree. Where the share price actually sits among them shows which of their arguments the market is buying — and which it is ignoring.
8 analyst price targets from $11 to $17
as of 2026-09-13
The market is 30% below the median target — more cautious than the analysts.
The reconstruction
Daily OHLCV with SMA overlays and session pivots. Draw your levels and trendlines on it, or ask the AI analyst what the price is reacting to.
Suppliers, customers, partners and competitors, derived from what the news actually says about The Simply Good Foods Company — not a sector bucket. Click an edge to see the articles that established the link.
Latest scored catalyst for SMPL: .
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The Simply Good Foods Company operates as a global purveyor of consumer packaged food and beverage items, with a significant presence across North America and in international markets. Its core business revolves around the creation, promotion, and sale of a diverse portfolio of snacks and meal replacement solutions. The company's extensive product line encompasses protein bars, convenient ready-to-drink shakes, various sweet and savory snack options, cookies, pizzas, protein-enriched chips, culinary recipes, and confectionery. These offerings are available under well-recognized brand identities, including Atkins, Atkins Endulge, and Quest, with the latter also extending to licensed frozen meals. The Simply Good Foods Company ensures broad availability through an extensive distribution network that includes major retailers, grocery chains, pharmacies, wholesale club stores, convenience stores, and gas stations. Furthermore, it actively engages in e-commerce, selling its products directly to consumers through dedicated online platforms such as atkins.com and questnutrition.com, as well as via amazon.com. The enterprise is headquartered in Denver, Colorado.
The price sits 30% below the median analyst target and at the very bottom of the published range, meaning the market has fully absorbed the recent cascade of bad news and entirely rejects the bull case for recovery.
What the disagreement turns on
Has the OWYN brand's volume collapse bottomed out, or will the quality and distribution failures continue to drag the whole company down—and our wired data can track unit volumes to answer this, but cannot measure retail pricing or store counts to confirm margin recovery.
The price pays for
It declines to pay for
Written by a language model from the published models, the reported segments and a reverse-DCF — not a recommendation, and not a house view.
Claim by claim
