NYSE
34.69USD
+1.19 (+3.55%)
We have scored 46 news catalysts on Rollins, Inc. (ROL) over the past 12 months. The biggest single-day move next to one of them came Jun 26, 2026, when ROL closed +1.1%: “INVESTOR ALERT: Pomerantz Law Firm Reminds Investors with Losses on their Investment in Microsoft Corporation of Class Action Lawsuit and Upcoming Deadlines - MSFT”. Coverage across the window leans negative (average ticker sentiment −0.09). Most of the impact sits in institutional appeal and price momentum.
Dots are scored news catalysts — size = impact, color = sentiment. Tap one to read it.
Market cap
16.7B
P/E
—
EPS
—
Beta
0.73
52W range
29.29-66.14
Day range
33.83–34.77
Open
34.01
Prev close
33.50
Volume
6.3M
Avg volume
6.4M
Dividend
0.73
IPO
1980-03-17
Analysts publish price targets on ROL, and they disagree. Where the share price actually sits among them shows which of their arguments the market is buying — and which it is ignoring.
10 analyst price targets from $32 to $65
as of 2026-09-22
The market is 28% below the median target — more cautious than the analysts.
The reconstruction
Daily OHLCV with SMA overlays and session pivots. Draw your levels and trendlines on it, or ask the AI analyst what the price is reacting to.
Suppliers, customers, partners and competitors, derived from what the news actually says about Rollins, Inc. — not a sector bucket. Click an edge to see the articles that established the link.
Latest scored catalyst for ROL: .
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Rollins, Inc. operates a network of subsidiaries that specialize in delivering pest and wildlife management solutions to a diverse clientele, encompassing both homeowners and commercial enterprises, throughout the United States and globally. For residential properties, the company offers comprehensive pest control, safeguarding homes from prevalent invaders such as rodents, insects, and other nuisance animals. Furthermore, it devises tailored pest management strategies for various business sectors, including healthcare, foodservice, and logistics. Beyond standard pest solutions, Rollins, Inc. also provides a range of termite defense options, from conventional treatments to baiting systems, alongside other complementary services. The firm serves its customers directly through its own operations as well as through its extensive franchisee network. Established in 1948, Rollins, Inc. maintains its headquarters in Atlanta, Georgia.
The price sits at the 10th percentile of published models, 28% below the median, meaning the market has largely dismissed the bull case and is pricing in a sustained slowdown in growth and margins.
What the disagreement turns on
Whether the residential revenue slowdown and margin compression are cyclical dips that will recover, or structural downgrades that permanently lower the company's growth trajectory; unit volumes can be measured, but the digital lead pipeline that drives them cannot.
The price pays for
It declines to pay for
Written by a language model from the published models, the reported segments and a reverse-DCF — not a recommendation, and not a house view.
Claim by claim
Computed at $32.35 on 2026-09-22 — the quote has since moved +7%, so read this as a record of what was priced in then, not now.
