NYSE
53.58USD
-0.14 (-0.26%)
We have scored 77 news catalysts on Planet Fitness, Inc. (PLNT) over the past 12 months. The biggest single-day move next to one of them came Jul 20, 2026, when PLNT closed +5.5%: “VERI CLASS ACTION NOTICE: Faruqi & Faruqi, LLP Reminds Veritone (VERI) Investors of Securities Class Action Lawsuit Deadline on July 20, 2026”. Coverage across the window leans negative (average ticker sentiment −0.57). Most of the impact sits in price momentum and earnings revision trend.
Dots are scored news catalysts — size = impact, color = sentiment. Tap one to read it.
Market cap
4.1B
P/E
—
EPS
—
Beta
1.04
52W range
37.03-114.26
Day range
53.23–54.29
Open
54.10
Prev close
53.72
Volume
1.6M
Avg volume
2.1M
Dividend
0.00
IPO
2015-08-06
Analysts publish price targets on PLNT, and they disagree. Where the share price actually sits among them shows which of their arguments the market is buying — and which it is ignoring.
9 analyst price targets from $51 to $106
as of 2026-09-13
The market is 21% below the median target — more cautious than the analysts.
The reconstruction
Daily OHLCV with SMA overlays and session pivots. Draw your levels and trendlines on it, or ask the AI analyst what the price is reacting to.
Suppliers, customers, partners and competitors, derived from what the news actually says about Planet Fitness, Inc. — not a sector bucket. Click an edge to see the articles that established the link.
Suppliers, customers, partners and competitors of Planet Fitness, Inc., taken from what the news actually said about them rather than from a sector bucket. The count is how many articles established each link.
Latest scored catalyst for PLNT: .
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Planet Fitness, Inc., encompassing its various holdings, develops and oversees fitness facilities operating under the Planet Fitness brand. The company's business model is organized into three distinct divisions: Franchising, Corporate-Owned Locations, and Equipment Sales. Its Franchising division manages the licensing of Planet Fitness centers throughout the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. The Corporate-Owned Locations segment is responsible for the direct operation of company-owned fitness clubs within the United States and Canada. Furthermore, the Equipment Sales division supplies fitness machinery to its franchised establishments located in the U.S. and Canada. As of December 31, 2021, the firm maintained a total of 2,254 centers spanning 50 U.S. states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, and Australia. Planet Fitness, Inc. was founded in 1992 and maintains its principal headquarters in Hampton, New Hampshire.
The price sits at the very bottom of the published analyst range, endorsing the lowered growth guidance and rejecting all recovery premiums, which means it fully assumes the recent slowdown is permanent.
What the disagreement turns on
Whether the collapse in net member joins and same-club sales is a permanent reset or a reversible marketing failure, and the available data can only measure overall revenue volumes, not the membership counts or marketing resonance that would actually settle it.
The price pays for
It declines to pay for
Written by a language model from the published models, the reported segments and a reverse-DCF — not a recommendation, and not a house view.
Claim by claim
Computed at $50.75 on 2026-09-13 — the quote has since moved +6%, so read this as a record of what was priced in then, not now.
