NYSE
50.87USD
-0.63 (-1.22%)
We have scored 76 news catalysts on Planet Fitness, Inc. (PLNT) over the past 12 months. The biggest single-day move next to one of them came Jul 20, 2026, when PLNT closed +5.5%: “VERI CLASS ACTION NOTICE: Faruqi & Faruqi, LLP Reminds Veritone (VERI) Investors of Securities Class Action Lawsuit Deadline on July 20, 2026”. Coverage across the window leans negative (average ticker sentiment −0.51). Most of the impact sits in price momentum and forward growth expectations.
Dots are scored news catalysts — size = impact, color = sentiment. Tap one to read it.
Suppliers, customers, partners and competitors of Planet Fitness, Inc., taken from what the news actually said about them rather than from a sector bucket. The count is how many articles established each link.
Latest scored catalyst for PLNT: .
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Market cap
4B
P/E
—
EPS
—
Beta
1.01
52W range
37.03-114.26
Day range
50.43–51.44
Open
51.22
Prev close
51.50
Volume
1.1M
Avg volume
2.4M
Dividend
0.00
IPO
2015-08-06
Planet Fitness, Inc., encompassing its various holdings, develops and oversees fitness facilities operating under the Planet Fitness brand. The company's business model is organized into three distinct divisions: Franchising, Corporate-Owned Locations, and Equipment Sales. Its Franchising division manages the licensing of Planet Fitness centers throughout the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. The Corporate-Owned Locations segment is responsible for the direct operation of company-owned fitness clubs within the United States and Canada. Furthermore, the Equipment Sales division supplies fitness machinery to its franchised establishments located in the U.S. and Canada. As of December 31, 2021, the firm maintained a total of 2,254 centers spanning 50 U.S. states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, and Australia. Planet Fitness, Inc. was founded in 1992 and maintains its principal headquarters in Hampton, New Hampshire.
Analysts publish price targets on PLNT, and they disagree. Where the share price actually sits among them shows which of their arguments the market is buying — and which it is ignoring.
18 analyst price targets from $47 to $133
as of 2026-09-04
The market is 21% below the median target — more cautious than the analysts.
The reconstruction
The price sits at the 17th percentile of published models, 21% below the median, meaning it fully reflects the lowered guidance and marketing failure but refuses to pay for any recovery.
What the disagreement turns on
Whether the sharp drop in net member joins is a permanent loss of the brand's core demographic or a temporary reaction that stabilizes; unit_volumes can measure the revenue trajectory, but the available data cannot directly measure membership counts or the marketing mix that would settle this.
The price pays for
It declines to pay for
Written by a language model from the published models, the reported segments and a reverse-DCF — not a recommendation, and not a house view.
Claim by claim
Daily OHLCV with SMA overlays and session pivots. Draw your levels and trendlines on it, or ask the AI analyst what the price is reacting to.
Suppliers, customers, partners and competitors, derived from what the news actually says about Planet Fitness, Inc. — not a sector bucket. Click an edge to see the articles that established the link.
