Newell Brands Inc. NWL

Profile

Sector

Consumer Defensive

Industry

Household & Personal Products

CEO

Christopher H. Peterson

Employees

21900

Country

US

Headquartered in Atlanta, Georgia, and established in 1903, Newell Brands Inc. is a global enterprise specializing in the development, manufacturing, sourcing, and distribution of a broad spectrum of consumer and commercial products. Its operations are divided into five core segments: Commercial Solutions, Home Appliances, Home Solutions, Learning and Development, and Outdoor and Recreation. Under its Commercial Solutions division, Newell provides essential items such as commercial cleaning and maintenance solutions, storage and organization products for closets and garages, advanced hygiene systems, material handling equipment, and home security and safety devices like smoke and carbon monoxide alarms. Prominent brands here include BRK, First Alert, Mapa, Quickie, Rubbermaid, Rubbermaid Commercial Products, and Spontex. The Home Appliances segment offers a range of kitchen appliances from well-recognized names like Crock-Pot, Mr. Coffee, Oster, and Sunbeam. For Home Solutions, the company delivers products for food and general household storage, fresh preserving technologies, vacuum sealing systems, gourmet cookware, bakeware, cutlery, and various home fragrance items. This segment features brands such as Ball, Calphalon, Chesapeake Bay Candle, FoodSaver, Rubbermaid, Sistema, WoodWick, and Yankee Candle. The Learning and Development segment encompasses a wide array of writing instruments, including markers, highlighters, pens, and pencils, alongside art supplies, adhesive and cutting products for activities, labeling solutions, and critical baby gear and infant care necessities. Key brands in this category are Aprica, Baby Jogger, Dymo, Elmer's, EXPO, Graco, Mr. Sketch, NUK, Paper Mate, Parker, Prismacolor, Sharpie, Tigex, Waterman, and X-Acto. Lastly, the Outdoor and Recreation segment caters to enthusiasts with a variety of outdoor and related goods from brands like Campingaz, Coleman, Contigo, ExOfficio, and Marmot. Newell Brands distributes its extensive product offerings through a comprehensive network, engaging with warehouse clubs, department stores, drug and grocery stores, mass merchants, home improvement centers, office superstores and supply stores, contract stationers, independent distributors, e-commerce platforms, sporting goods retailers, specialty shops, and travel retailers. The company adopted its current name, Newell Brands Inc., in April 2016, having previously operated as Newell Rubbermaid Inc.