NYSE
79.83USD
-0.40 (-0.50%)
We have scored 63 news catalysts on Deckers Outdoor Corporation (DECK) over the past 12 months. The biggest single-day move next to one of them came Jan 30, 2026, when DECK closed +19.5%: “Deckers Earnings Scorecard: Nearly Straight A's Send Stock Soaring 15%”. Coverage across the window leans positive (average ticker sentiment +0.23). Most of the impact sits in sector consumer and price momentum.
Dots are scored news catalysts — size = impact, color = sentiment. Tap one to read it.
Market cap
10.9B
P/E
—
EPS
—
Beta
1.15
52W range
77.37-122.29
Day range
79.58–83.00
Open
82.93
Prev close
80.23
Volume
3.5M
Avg volume
2.6M
Dividend
0.00
IPO
1993-10-15
Analysts publish price targets on DECK, and they disagree. Where the share price actually sits among them shows which of their arguments the market is buying — and which it is ignoring.
15 analyst price targets from $70 to $144
as of 2026-09-13
The market is 35% below the median target — more cautious than the analysts.
Daily OHLCV with SMA overlays and session pivots. Draw your levels and trendlines on it, or ask the AI analyst what the price is reacting to.
Suppliers, customers, partners and competitors, derived from what the news actually says about Deckers Outdoor Corporation — not a sector bucket. Click an edge to see the articles that established the link.
Suppliers, customers, partners and competitors of Deckers Outdoor Corporation, taken from what the news actually said about them rather than from a sector bucket. The count is how many articles established each link.
Latest scored catalyst for DECK: .
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Deckers Outdoor Corporation, operating with its subsidiaries, is a global enterprise dedicated to the creation, promotion, and distribution of footwear, apparel, and accessories. Its product lines serve both casual everyday needs and specialized high-performance activities. The company manages a portfolio of prominent brands: Under the UGG label, it offers premium footwear, clothing, and related items. Teva is known for its range of sandals, shoes, and boots. Sanuk provides comfortable, relaxed casual shoes and sandals. For the athletic segment, particularly ultra-runners and other athletes, Hoka supplies specialized footwear and apparel. Lastly, Koolaburra features fashionable casual footwear, often incorporating plush materials. Deckers employs a multi-faceted sales approach. Its products are available through wholesale channels, including major department stores, independent outdoor and action sports retailers, large national retail chains, and various third-party online platforms. Concurrently, the company engages directly with consumers via its own network of physical retail outlets and e-commerce websites. Globally, Deckers extends its reach across the United States, Europe, Asia-Pacific, Canada, and Latin America, leveraging a broad network of distributors and retailers. As of March 31, 2022, its direct-to-consumer footprint included 149 retail locations worldwide, comprising 75 concept stores and 74 outlet stores. Established in 1973, Deckers Outdoor Corporation maintains its corporate headquarters in Goleta, California.
The reconstruction
The price at $79.83 sits at the 7th percentile of published models, meaning the market has overwhelmingly rejected the consensus growth story and is pricing a severe deceleration that requires revenue to contract at a 5% annual rate.
What the disagreement turns on
The central question is whether Hoka and UGG can sustain their recent double-digit growth and international expansion, which can be tested via consumer attention and unit volume trends, even though actual retail pricing data is unavailable.
The price pays for
It declines to pay for
Written by a language model from the published models, the reported segments and a reverse-DCF — not a recommendation, and not a house view.
Claim by claim
