NYSE
84.02USD
-0.98 (-1.15%)
We have scored 55 news catalysts on The Clorox Company (CLX) over the past 12 months. The biggest single-day move next to one of them came Feb 3, 2026, when CLX closed +1.5%: “Clorox misses quarterly profit estimates on muted demand for its cleaning products, higher costs”. Coverage across the window leans negative (average ticker sentiment −0.11). Most of the impact sits in sector consumer and price momentum.
Dots are scored news catalysts — size = impact, color = sentiment. Tap one to read it.
Market cap
10.2B
P/E
—
EPS
—
Beta
0.54
52W range
83.75-128.9
Day range
83.71–84.71
Open
84.07
Prev close
85.00
Volume
647K
Avg volume
2.7M
Dividend
4.97
IPO
1983-03-21
Analysts publish price targets on CLX, and they disagree. Where the share price actually sits among them shows which of their arguments the market is buying — and which it is ignoring.
7 analyst price targets from $84 to $105
as of 2026-09-14
The market is 10% below the median target — more cautious than the analysts.
Daily OHLCV with SMA overlays and session pivots. Draw your levels and trendlines on it, or ask the AI analyst what the price is reacting to.
Suppliers, customers, partners and competitors, derived from what the news actually says about The Clorox Company — not a sector bucket. Click an edge to see the articles that established the link.
Suppliers, customers, partners and competitors of The Clorox Company, taken from what the news actually said about them rather than from a sector bucket. The count is how many articles established each link.
Latest scored catalyst for CLX: .
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The Clorox Company is a global manufacturer and marketer of both consumer and professional products, operating through four distinct segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness division offers a range of cleaning solutions, including laundry additives and home care items under brand names such as Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409. It also supplies professional cleaning and disinfecting products via the CloroxPro and Clorox Healthcare brands, alongside professional food service goods from Hidden Valley. Additionally, this segment provides vitamins, minerals, and supplements (VMS) within the United States, marketed under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light labels. Dedicated to the U.S. market, the Household segment features cat litter products from Fresh Step and Scoop Away, food storage bags and wraps under the Glad brand, and grilling essentials like Kingsford charcoal. The Lifestyle segment, also primarily serving the U.S., encompasses dressings, dips, seasonings, and sauces, predominantly from Hidden Valley; natural personal care items offered by Burt's Bees; and water-filtration systems from Brita. Internationally, the International segment distributes a broad portfolio of products including laundry additives, home care items, water-filtration systems, digestive health products, grilling supplies, cat litter, various food items, bags and wraps, natural personal care products, and professional cleaning and disinfecting solutions. Key international brands include Clorox, Ayudin, Clorinda, Poett, Pine-Sol, Glad, Brita, RenewLife, Ever Clean, and Burt's Bees. Clorox's extensive product line reaches customers through a diverse array of channels. These include major retailers, grocery stores, warehouse clubs, discount outlets, home hardware centers, pharmacies, pet stores, military exchanges, both company-owned and third-party e-commerce platforms, distributors, and a direct sales force. Established in 1913, the company's corporate headquarters are situated in Oakland, California.
The reconstruction
The price sits at the 14th percentile of the published model spread, meaning the market leans bearish and explicitly rejects the 13-14% sales growth the company forecasts, refusing to pay for the acceleration the reverse-DCF requires.
What the disagreement turns on
Can Clorox actually deliver the 13-14% revenue growth it forecasts, or is that projection masking continued volume declines masked by the GOJO acquisition? Unit volume data can settle this, but pricing power cannot be tested with the tools available.
The price pays for
It declines to pay for
Written by a language model from the published models, the reported segments and a reverse-DCF — not a recommendation, and not a house view.
Claim by claim
