NYSE
101.25USD
-1.44 (-1.40%)
We have scored 14 news catalysts on Bread Financial Holdings, Inc. (BFH) over the past 12 months. The biggest single-day move next to one of them came Jun 11, 2026, when BFH closed +5.4%: “New Strong Buy Stocks for June 11th”. Coverage across the window leans positive (average ticker sentiment +0.68). Most of the impact sits in institutional appeal and earnings revision trend.
Dots are scored news catalysts — size = impact, color = sentiment. Tap one to read it.
Market cap
4.1B
P/E
—
EPS
—
Beta
1.13
52W range
53.83-114.53
Day range
99.25–102.37
Open
101.20
Prev close
102.69
Volume
278K
Avg volume
627.5K
Dividend
0.92
IPO
2001-06-07
Daily OHLCV with SMA overlays and session pivots. Draw your levels and trendlines on it, or ask the AI analyst what the price is reacting to.
Suppliers, customers, partners and competitors, derived from what the news actually says about Bread Financial Holdings, Inc. — not a sector bucket. Click an edge to see the articles that established the link.
Latest scored catalyst for BFH: .
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Bread Financial Holdings, Inc. offers cutting-edge payment and credit solutions to consumers and various industries throughout North America. Their services include comprehensive financing for credit cards and other loans, which involves managing risk, originating accounts, and providing funding for approximately 130 private label and co-branded credit card programs. They also support around 500 small and medium-sized businesses through their Bread partnerships and issue Comenity-branded general purpose cash-back credit cards. The company is responsible for administering and overseeing all loans it generates, covering private label, co-brand, and general-purpose credit card portfolios, as well as its Bread BNPL (Buy Now Pay Later) products, which include installment and split-pay options. Beyond lending, they provide marketing, data, and analytics services. Their enhanced digital toolkit features a unified Software Development Kit (SDK), allowing seamless integration with their product range and encouraging the presentation of credit payment choices earlier in the retail journey. Additionally, the Bread digital payments platform, powered by a comprehensive suite of application programming interfaces (APIs), empowers merchants and partners to readily incorporate online point-of-sale financing, such as installment and split-pay solutions. Established in Columbus, Ohio in 1996, the company was formerly known as Alliance Data Systems Corporation until it rebranded as Bread Financial Holdings, Inc. in March 2022.
