Xinhua Silk Road : les campagnes de Wuliangye, le fabricant chinois de baijiu à l'occasion de la Coupe du monde, stimulent les ventes hors saison

Impact · against what's priced in

Wuliangye demonstrates a successful pivot toward younger demographics and non-traditional consumption patterns, reducing its reliance on the volatile business banquet sector. The generation of 1.6 billion yuan in revenue during the traditional off-season signals a strengthening of the company's ability to manage demand cycles.

000858.SZ+0.60

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