TechCrunch
25 Jun 2026, 19:39 UTC · 2h ago
Xbox follows Apple with price increases
NewsImpactScreener rates every claim in this story for market impact and maps it to the tickers most exposed.
TechCrunch
25 Jun 2026, 19:39 UTC · 2h ago
NewsImpactScreener rates every claim in this story for market impact and maps it to the tickers most exposed.
What the story claims
4 claims · each scored for market impact
Microsoft warns that memory and console storage prices, which are already 2.5x previous levels, could double by the fall of 2027. — This signals a long-term structural increase in cost of goods sold (COGS) for electronics, threatening margins across the hardware sector.
-0.60Microsoft is increasing Xbox console prices worldwide starting August 1, with hikes of $100 for 512GB models and $150 for 1TB models. — Price hikes on hardware typically lead to lower unit sales volumes and could dampen consumer demand for the Xbox ecosystem.
-0.40The AI boom is driving unprecedented demand for memory and storage chips, causing industry-wide supply chain tightening and price increases for consumer electronics including Apple products. — Confirms strong, systemic demand for semiconductor and memory components, benefiting chip manufacturers despite the negative impact on end-product affordability.
+0.30Continue reading
6 related stories
Top 1 mover · tap to explore
Microsoft is discontinuing its 2TB Xbox console model. — A reduction in product SKU variety generally has a negligible impact unless it indicates a broader failure in the high-end segment.
-0.10Which stocks this story touches
Broadcom is cited as the builder of OpenAI's first custom chip.
The company is raising Xbox prices and discontinuing a 2TB model due to rising hardware costs.
The company has implemented price increases across Macs and iPads due to storage cost pressures.
The company's top chip tool is reportedly found in China, posing potential regulatory or geopolitical risks.
The company is investing $900M in a startup and appointing a new chief for WhatsApp.
The company has increased the price of the PS5 digital edition since launch.
The company raised prices for the Switch 2 and may face further pressure to do so.
Mentioned only as a platform providing financing options for Xbox purchases.
[mutual] Microsoft (Xbox) and Sony (PS5) compete in the gaming console market.
[mutual] Microsoft describes Nintendo as a rival in the gaming hardware market.
[mutual] Both are identified as rivals to Microsoft in the gaming console industry.
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4h ago
[mutual] Amazon provides a platform for Xbox sales and financing options for Microsoft customers.
