PRNewsWire
22 May 2026, 19:30 UTC · 15w ago
NewsImpactScreener rates every claim in this story for market impact and maps it to the tickers most exposed.
Analysis by Kasper Rasmussen · Founder & analyst
What the story claims
4 claims · each scored for market impact
Wix's non-GAAP operating margin collapsed from 21% to 5% in the Q1 2026 period due to a 46% year-over-year increase in operating expenses. — A drastic collapse in operating margins indicates a significant failure in cost control and a sharp decline in profitability.
-0.80Wix is facing critical concerns regarding AI disruption, specifically whether AI-native tools are eroding its competitive moat and threatening its core business. — Existential threats to the core business model from disruptive technology lead to long-term valuation downgrades.
-0.60Non-GAAP sales and marketing expenses surged 88% to $190.7 million to support the rollout of AI initiatives Base44 and Harmony. — Aggressive spending on customer acquisition and AI tools without immediate margin support suggests high risk and capital inefficiency.
-0.40Continue reading
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Law firm Hagens Berman has opened an investigation into whether Wix misled investors regarding its spending and violated federal securities laws. — Legal scrutiny and potential class-action lawsuits introduce regulatory risk and potential future financial liabilities.
-0.30Which stocks this story touches
Shares dropped 27%, market cap fell by $1.1 billion, and the company is under investigation for misleading investors regarding operating expenses.
Mentioned as the target of a securities class action lawsuit seeking to represent harmed investors.
Mentioned in the context of a new securities class action lawsuit filed against the company and its executives.
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