Business Insider
07 Oct 2026, 20:41 UTC · 1h ago
What Amazon's customer profiles got right — and hilariously wrong — about us
Impact · against what's priced in
The 'About You' feature demonstrates Amazon's ability to synthesize disparate data into customer dossiers, though the anecdotal 'hallucinations' suggest the AI profiling is still imprecise. While potentially enhancing ad targeting, the feature has been live since May, and its existence is already integrated into the current valuation.
Scored by the NIS engine · methodology.
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