GlobeNewsWire
10 Jun 2026, 08:03 UTC · 4h ago
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VEON's subsidiary Banglalink has secured the streaming rights for all 104 matches of the 2026 World Cup in Bangladesh via its Toffee platform. — Securing a high-demand premium event is likely to drive significant user acquisition and subscription revenue for the Toffee platform.
+0.30The World Cup content will be monetized through subscription packages across the Toffee app, MyBL Super App, RYZE, and internet data packs. — Direct monetization paths for a mass-market event provide a clear short-term revenue catalyst for VEON's digital services segment.
+0.20Which stocks this story touches
The company's subsidiary Banglalink secured exclusive streaming rights for the 2026 World Cup, driving digital engagement and subscription potential.
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