PRNewsWire
14 Jul 2026, 02:00 UTC · 4h ago
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The Trade Desk has integrated purchase data from 28 million 7-Eleven Japan App members into its DSP platform for programmatic advertising. — Providing programmatic access to a massive, high-frequency retail dataset increases the value proposition and competitive advantage of TTD's platform in the Japanese market.
+0.40Advertisers in Japan can now target audience segments across OTT, CTV, audio, and display based on up to one year of 7-Eleven purchase history. — The expansion into omnichannel activation using high-quality retail data likely increases ad spend efficiency and platform adoption among Japanese brands.
+0.30The partnership moves Japan's retail media landscape from fragmented, custom integrations toward an always-on, API-driven infrastructure. — Standardizing retail data access reduces operational friction, which generally supports long-term growth for the regional ad-tech ecosystem.
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The company is expanding its capabilities in Japan by integrating massive retail purchase data from 7-Eleven into its platform.
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