PRNewsWire
20 Jun 2026, 01:46 UTC · 4h ago
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The Shanghai International Film Festival and Hailuo AI (MiniMax) launched 'AI BACKLOT', a program integrating AI into professional filmmaking workflows, including budgeting and character development. — Demonstrates a concrete shift from AI as a novelty to a functional tool in professional production, potentially impacting efficiency and cost structures for the media industry.
+0.30The Communication University of China released the first global industry report on hybrid AI-cinema creation as part of the project. — The creation of standardized industry data and benchmarks accelerates the adoption of AIGC (AI Generated Content) across the global audiovisual sector.
+0.20The initiative used a '1+1' model pairing professional filmmakers with AIGC creators to produce original short films within one month. — Highlights a potential new labor model in creative industries, though the scale is currently limited to experimental short films.
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