PRNewsWire
20 Jul 2026, 23:30 UTC · 9h ago
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Sequel Brands has launched MOVE, its first digital wellness platform and sixth brand, featuring an AI-powered coach named SmartCoach. — Diversification into a scalable digital AI product expands the company's revenue streams beyond physical studio footprints.
+0.30The MOVE platform is priced at a low entry point of $5 per month or $25 per year to target non-fitness enthusiasts. — The aggressive pricing strategy suggests a volume-based growth play to capture a wider, less-active demographic.
+0.20Sequel Brands is integrating AI across its broader ecosystem to improve franchisee member retention and drive studio visits. — AI-driven retention tools could improve the unit economics and profitability of the company's existing physical franchise brands.
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