Business Insider
23 Jul 2026, 14:50 UTC · 2h ago
Paramount+ is building out a free tier to lure cost-conscious viewers
NewsImpactScreener rates every claim in this story for market impact and maps it to the tickers most exposed.
Business Insider
23 Jul 2026, 14:50 UTC · 2h ago
NewsImpactScreener rates every claim in this story for market impact and maps it to the tickers most exposed.
What the story claims
4 claims · each scored for market impact
Paramount+ will launch a free tier in Q3 allowing users to access select movies and shows via a free account. — Strategically pivots to a hybrid model to combat declining viewership and lower acquisition friction, potentially increasing user base.
+0.40Paramount+ plans to monetize its free content tier through advertising to grow ad revenue and inventory. — Creates a new stream of high-margin advertising revenue to offset potential subscription churn or slower growth.
+0.30Paramount+ and Pluto TV viewership share fell from 2.4% to 2.1% between April 2025 and April 2026. — Confirms a negative trend in market share for the company's streaming assets relative to competitors.
-0.30Continue reading
4 related stories
Top 3 movers · tap to explore
Paramount+ is testing micro dramas and vertical video feeds to compete with YouTube and TikTok. — Represents a diversification of content format to capture younger demographics and increase app visit frequency.
Which stocks this story touches
YouTube is cited as a primary driver of the trend toward free-to-access services and is gaining viewers.
The company is implementing a strategic free tier to drive user acquisition, win-backs, and advertising revenue.
Identified as one of the top free streaming services gaining viewership share on US TVs.
Mentioned as a competitor that Paramount is trying to gain ground on amid a shift toward free streaming services.
Mentioned as exploring similar free content strategies, but no specific positive or negative outcome is detailed.
[mutual] Paramount is trying to gain ground on Netflix by pushing into free streaming and short-form content.
[mutual] Both companies are identified as large streamers exploring free content to attract viewers.
[mutual] Paramount is attempting to take on YouTube (owned by Alphabet) through free streaming and short-form content.
[mutual] Disney+ and Netflix are listed as large paid streamers competing for viewership shares.
[mutual] Paramount+ and Pluto TV compete for viewership against The Roku Channel.
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