Nike shares tumble 6% on dismal revenue forecast, layoff plans as sneaker giant loses shine

Impact · against what's priced in

The news is a significant negative catalyst for Nike as it shifts the narrative from a 'near-term revenue stall' to a structural contraction (high-single digit decline for FY2027). For On, the gains are incremental and largely confirm the existing momentum the price already recognizes, though the Mbappé signing validates its growth trajectory.

NKE−0.70

Challenges what's priced in

The price assumes