Landmark Sunlife global research finds 65% of people want connected support across their health, finances and protection as navigating these needs has become increasingly complex

Impact · against what's priced in

Sun Life is pivoting its branding to capitalize on a documented gap between consumer desire for integrated health/wealth planning and actual policy ownership. While the rebranding introduces immediate marketing costs, the identified latent demand for caregiving and illness protection provides a concrete pipeline for future premium growth.

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