KAILAS startet die Kampagne „Stay Warm, Stay Together", um die Verbundenheit zu feiern, die hinter jeder Klettertour steht

Impact · against what's priced in

KAILAS is attempting to drive Q4 seasonal sales of high-margin winter gear through a targeted marketing push in 13 major cities and the promotion of its high-fill-power GT Glacier Traverse series. While positive, these are standard seasonal tactical moves for an outdoor apparel brand.

Scored by the NIS engine · methodology.

• apparel
• china
• climbing
• marketing campaign