GlobeNewsWire
04 Jun 2026, 05:30 UTC · 2h ago
JioHotstar Deepens Partnership with Magnite to Advance Programmatic Monetisation and Mediation Across Live Sports and Entertainment Portfolio
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GlobeNewsWire
04 Jun 2026, 05:30 UTC · 2h ago
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Magnite (NASDAQ:MGNI) has expanded its partnership with JioHotstar to provide programmatic monetization and mediation services across its live sports and entertainment portfolio. — Expansion into India's largest streaming service increases Magnite's addressable market and revenue potential from one of the world's largest user bases.
+0.30JioHotstar is specifically utilizing Magnite's SpringServe technology to manage ad quality and maximize inventory value for high-traffic events like the ICC Men’s T20 World Cup. — Successful execution during global sporting events serves as a high-profile proof of concept for Magnite's technology, potentially attracting other large-scale publishers.
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The company announced an expanded partnership with JioHotstar and a new partnership with dentsu, indicating business growth and technology adoption.
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