Bloomberg Markets and Finance
02 Nov 2026, 22:58 UTC · 9h ago
iPhone Duo Sales To Hit 7M in 2026, Predicts IDC Sr. Director
Impact · against what's priced in
Apple's relative resilience in a crashing smartphone market is a positive signal but insufficient to trigger a re-rating. Because the current price already requires a massive acceleration in revenue growth to 17.3%, a slight outperformance of a declining market merely confirms stable baseline operations rather than the necessary AI-driven supercycle.
- AAPL+0.05
Already priced in
- The price assumes
Stable iPhone and Services revenue at current growth rates
The fact that iPhone shipments fell only 4% while the broader market dropped 21% supports the assumption of stable revenue and market share, but it does not provide the 17.3% growth acceleration the market is currently pricing in.
What AAPL's price assumes · Aug 31

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