New York Post
09 Jul 2026, 20:07 UTC · 16w ago
Investors flock to Big Tobacco as companies pivot to vapes and pouches — as moral taboo goes up in smoke
Impact · against what's priced in
Philip Morris and British American Tobacco receive significant catalysts from regulatory validation and aggressive cost-cutting, respectively. While New York's 'Bro Tax' creates a localized headwind, the broader return of institutional capital and FDA approval for Zyn shift the valuation ceiling higher for the sector.
- PM+0.70
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