Hershey to release protein powder — as CEO hopes to entice consumers on GLP-1 to snack again

Impact · against what's priced in

The protein powder launch and GLP-1 pivot provide a concrete path toward the volume recovery the market currently rejects, though the impact is modest given the early stage of the product. The initiative directly addresses the structural volume declines in confectionery that have pushed the stock to a 52-week low.

HSY+0.15

Challenges what's priced in

The price assumes