Investopedia
29 Sept 2026, 21:42 UTC · 1h ago
Verdict
Headline takes no side. We score NKE −0.80 across four claims — strongly bearish.
−0.80strongly bearish
More negative than 84% of ticker scores this week
What the story claims
4 claims · scored −1 bearish … +1 bullish · 0 new · 4 priced in
Options pricing indicates Nike shares are expected to swing up to 8% in either direction following Thursday's earnings.
Priced inanalysis of options pricing before earnings
So whatA move to the lower bound of $33 would represent a new 13-year low for the stock.
More positive than 94% of claims this week
Analysts expect Nike to report fiscal first quarter revenue of $11.35 billion, a 3% year-over-year decline.
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Priced inVisible Alpha estimates mentioned in analysis
More negative than 85% of claims this week
Nike is expected to report earnings of 44 cents per share, which is 5 cents lower than the year-ago quarter.
Priced inVisible Alpha estimates mentioned in analysis
So whatThis EPS decline reflects the impact of product launch misses and macroeconomic pressures on margins.
More negative than 76% of claims this week
Nike shares have declined more than 40% since the start of the year.
Priced indescription of year-to-date performance
So whatThe current price is roughly 25% below the average analyst price target of $44.
More negative than 68% of claims this week
Which stocks this story touches
More negative than 84% of ticker scores this week
Shares are down over 40% this year with analysts issuing downgrades and bearish ratings amid turnaround worries.
More positive than 78% of ticker scores this week
The company is boosting its share buyback plan.
More negative than 68% of ticker scores this week
The company is closing stores.
Near neutral — 92% of ticker scores this week are stronger
Mentioned only as a source of analyst coverage.
Near neutral — 92% of ticker scores this week are stronger
Mentioned only as a source of a stock downgrade.
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NKE hasn't traded since this ran. Last close $35.84 (Sep 29); the reaction starts at the next open.
NKE chart →