PYMNTS
21 Jul 2026, 23:43 UTC · 13w ago
Hasbro's Adult Fans Power a ‘Magic' 16% Sales Jump
Impact · against what's priced in
Hasbro is seeing a strong positive catalyst driven by the 'kidult' strategy, specifically the massive growth of Magic: The Gathering and an upward revision to full-year guidance. Nintendo receives a modest positive mention due to a new licensing partnership, though it is less material to its overall valuation.
- HAS+0.70
No priced-in read yet
- In context
The 27% revenue jump in the Wizards of the Coast segment and the lift in full-year operating margin guidance to 25%-26% provide a concrete fundamental boost. Doubling the share repurchase target to $200 million further strengthens the near-term price floor.
Read from the article alone
