Zacks Investment Research
03 Jun 2026, 15:50 UTC · 1h ago
Five Reasons Lamar Advertising Stock Looks Worth Buying Now
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Zacks Investment Research
03 Jun 2026, 15:50 UTC · 1h ago
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Lamar Advertising (LAMR) reported first-quarter net revenues of $528 million, representing a 4.5% year-over-year increase. — Positive organic and acquisition-adjusted revenue growth indicates fundamental strength and operational health for the REIT.
+0.40National advertising revenues for LAMR increased by 5.8%, with programmatic revenues rising nearly 25% to approximately $11 million. — Recovery in national and programmatic advertising provides a critical growth lever beyond the company's local advertiser base.
+0.30Lamar's digital billboards continue to expand, with same-board digital revenues up 5% and total digital displays reaching 5,657. — The transition to digital displays typically improves margins and attracts higher-value advertising spend.
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The Zacks Consensus Estimate for LAMR's 2026 FFO per share has been revised upward to $8.81, suggesting a 6.66% year-over-year increase. — Upward revisions to Funds From Operations (FFO) are a primary driver for REIT valuations and investor sentiment.
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The article highlights strong revenue growth, recovering national advertising, and recommends the stock as a buy.
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