PRNewsWire
03 Jun 2026, 09:32 UTC · 2h ago
easyGroup enters online retail with launch of easyShop.com marketplace in partnership with OnBuy.com
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PRNewsWire
03 Jun 2026, 09:32 UTC · 2h ago
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easyGroup is launching a new online retail marketplace, easyShop.com, in partnership with OnBuy, targeting 21 European countries. — The expansion of a highly recognized brand into a new sector via an asset-light model represents a growth opportunity and a potential new competitor in the EU e-commerce space.
+0.40The easyShop platform will be powered by OnBuy's proprietary OnCommerce technology and is scheduled for a consumer-facing launch in Q4 2026. — This provides a specific timeline for market entry and validates the scalability of OnBuy's underlying technology infrastructure.
+0.30The partnership utilizes an asset-light model where easyGroup provides the brand and OnBuy manages the marketplace operations and regulatory compliance. — Low-capital expenditure models reduce financial risk for the parent company while allowing for rapid international scaling.
+0.20Ticker attribution
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