The Motley Fool
08 Nov 2025, 17:20 UTC · 45w ago
Verdict
Headline takes no side. We score ELF −0.70 across six claims — strongly bearish.
−0.70strongly bearish
More negative than 89% of ticker scores this week
What the story claims
6 claims · scored −1 bearish … +1 bullish
e.l.f. Beauty's fiscal 2026 revenue, EPS, and EBITDA guidance all fell well below analysts' consensus expectations.
More negative than 99% of claims this week
Fiscal Q2 organic sales fell approximately 3% year over year, and full-year organic sales are only projected to rise 3% to 4%.
So whatDeclining and anemic organic growth indicates waning demand for the core brand, undermining the stock's premium valuation even with the Rhode acquisition added.
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Scored by the NIS engine · methodology.
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More negative than 98% of claims this week
Average tariffs on e.l.f. products made in China jumped to about 60% for the year, up from 25% last year.
So whatA massive increase in tariff rates on the vast majority of its supply chain represents a structural headwind to gross margins and future earnings power.
More negative than 97% of claims this week
Fiscal Q2 revenue of $344 million missed the analysts' consensus estimate of $366 million.
More negative than 93% of claims this week
Which stocks this story touches
More negative than 89% of ticker scores this week
The company reported missing revenue estimates, declining organic sales, and negative impacts from tariffs.
More positive than 37% of relationship scores this week
[b_to_a] e.l.f. Beauty began selling its wares at Dollar General locations.
More positive than 37% of relationship scores this week
[b_to_a] e.l.f. Beauty gained shelf space at Target to sell its products.
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GlobeNewsWire
2d ago
+30.8%
Price is moving against the score
$96.44 vs $73.74 close before publication (Nov 7) · not market-adjusted
ELF chart →
