Comscore Releases 2025 AI Intelligence Report: Establishing New Benchmarks for Generative AI Adoption and Influence

Impact · against what's priced in

The launch of the 2025 AI Intelligence Report is a modest positive for Comscore as it creates a new data product to monetize the shift toward generative AI. It is non-material for Microsoft and Alphabet, as it merely references their tools within a third-party market research context.

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