Comscore Launches Audio Targeting and Measurement Capabilities with The Trade Desk, Helping to Unlock Incremental Reach for Advertisers

Impact · against what's priced in

The partnership between Comscore and The Trade Desk provides a modest catalyst by introducing ID-free audio targeting and measurement, which addresses the industry-wide pivot away from cookies. While beneficial for both, the impact is incremental as it expands existing product utility rather than pivoting the core business models.

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