Business Insider
03 Nov 2026, 20:45 UTC · 1h ago
ChatGPT's search volume is now roughly 20% of Google's. Wow, people were really sick of Google, huh?
Impact · against what's priced in
The scale of ChatGPT's search adoption fundamentally threatens Google's search advertising baseline, while confirming the structural traffic loss Reddit has already baked into its growth deceleration.
- GOOGL−0.60
Challenges what's priced in
- The price assumes
Search advertising revenue growing near the current 13.4% pace





