Canada Consumer Loyalty Business Report 2026: A $2.68 Billion Market by 2030 from $1.5 Billion in 2025 - Competition is Concentrated, Coalition Programs Anchor the Competitive Landscape

Impact · against what's priced in

The projected double-digit growth of the Canadian loyalty market provides a tailwind for dominant players, though the impact is moderated by the structurally mature and concentrated nature of the landscape. Loblaw and Scotiabank are well-positioned to capture this growth through their existing ecosystem dominance and high consumer switching costs.

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