Zacks Investment Research
22 Jul 2026, 15:55 UTC · 2h ago
Can Project Fresh Stabilize Wendy's EBITDA Amid Weak Traffic?
NewsImpactScreener rates every claim in this story for market impact and maps it to the tickers most exposed.
Zacks Investment Research
22 Jul 2026, 15:55 UTC · 2h ago
NewsImpactScreener rates every claim in this story for market impact and maps it to the tickers most exposed.
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4 claims · each scored for market impact
Wendy's U.S. same-restaurant sales declined 7.8% in the first quarter of 2026. — A significant drop in comparable sales indicates weakening demand and severe traffic pressure in the core market.
-0.60First-quarter adjusted EBITDA declined by $13.2 million year-over-year to $111.3 million. — Declining profitability reflects the combined pressure of lower royalty revenues and higher operational costs.
-0.40Wendy's has maintained its full-year outlook and expects global systemwide sales to return to growth in the second half of 2026. — Management confidence in a H2 recovery provides a bullish counter-narrative to the poor Q1 results.
+0.30Continue reading
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Company-operated restaurants outperformed the broader U.S. system by 310 basis points in Q1. — This suggests that the 'Project Fresh' operating playbook is effective when fully implemented, offering a blueprint for franchise recovery.
Which stocks this story touches
The company is facing persistent traffic pressure, declining same-restaurant sales, and a drop in adjusted EBITDA.
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