BROAD ARROW PRESENTS ULTIMATE PERFORMANCE CARS AT ITS SECOND ANNUAL ZÜRICH AUCTION

Impact · against what's priced in

The auction event is a routine marketing exercise for Hagerty and a secondary-market data point for Ferrari, neither of which alters the fundamental valuation drivers. While a 'no reserve' LaFerrari provides price discovery for collectors, it does not impact Ferrari's operational margins or the primary-market order book the stock price relies on.

RACE+0.00

Doesn't touch the price's assumptions

The price assumes

A sold-out order book covering all of 2027