Invezz
07 Jul 2026, 17:48 UTC · 15w ago
BofA is bearish on Adobe: the stock is still rising today
Impact · against what's priced in
Bank of America's bearish outlook on Adobe suggests a significant disconnect between the market's valuation and actual AI monetization, which currently accounts for less than 2% of ARR. While the stock has remained resilient, the lack of a clear path to growth reacceleration creates a risk of multiple contraction.
- ADBE−0.60
No priced-in read yet
- In context
BofA identifies a failure in AI monetization with AI-first ARR under 2% of total ARR and warns that AI-native tools may cannibalize subscriptions for casual users.
Read from the article alone





