Zacks Investment Research
03 Jun 2026, 15:40 UTC · 3h ago
Block's Cash App Adds Afterpay BNPL: Will This Drive User Engagement?
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Zacks Investment Research
03 Jun 2026, 15:40 UTC · 3h ago
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Story key points
3 claims · impact-rated
Block has launched Afterpay on Cash App Card, offering Buy Now, Pay Later (BNPL) services to its 59 million monthly transacting active users. — Expanding credit products to a massive existing user base creates significant new monetization channels and increases customer stickiness.
+0.40Block is increasing competition for Affirm (AFRM) by integrating flexible installment plans directly into the Cash App ecosystem. — Increased competition from a platform with a large integrated user base like Cash App may pressure Affirm's market share in the BNPL space.
-0.30The new Afterpay feature targets underserved consumers with variable incomes, such as gig workers and independent contractors, with a 7.5% finance fee. — Capturing a specific, underserved market segment can drive user growth, though it introduces credit risk associated with variable-income earners.
+0.20Ticker attribution
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Model heads
The company is expanding its ecosystem and monetization by integrating Afterpay into Cash App Card for millions of users.
Mentioned as a leading competitor facing increased competition from Block's new BNPL integration.
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