The Motley Fool
23 Jul 2026, 01:14 UTC · 3h ago
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Apple is reportedly launching a device-leasing program called 'Apple Upgrade' in the U.S. on July 28. — A shift toward a subscription-like leasing model could accelerate iPhone upgrade cycles and create more predictable, recurring revenue streams.
+0.60Klarna will provide the financing for the leasing program, meaning Apple will not carry the credit risk. — Outsourcing the lending risk to Klarna allows Apple to increase sales volume and upgrade frequency without impacting its own balance sheet or risk profile.
+0.40The program will reportedly replace new enrollments in existing financing options and exclude lower-priced models like the iPhone 16 and Apple Watch SE. — This clarifies the scope of the program and suggests a focus on higher-margin, premium hardware.
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The potential launch of a device-leasing program is expected to shorten upgrade cycles and create steadier, subscription-like revenue.
Klarna would provide the financing for Apple's reported leasing program, expanding its utility and customer reach.
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