Business Insider
09 Oct 2026, 09:17 UTC · 3h ago
Amazon says its viral 'About You' profiles don't use outside data. Here's how to edit yours.
Impact · against what's priced in
The privacy concerns surrounding Amazon's 'About You' profiles are not material to the stock's valuation, as the market is currently focused on AWS acceleration and advertising revenue growth. The clarification that the feature uses only first-party data is a minor reputational detail that does not alter the core financial drivers.
- AMZN+0.00
Doesn't touch the price's assumptions
- In context
The viral nature of the 'About You' profiles and the company's clarification on data usage do not impact AWS growth, advertising revenue, or the free cash flow margins that currently drive the stock's price.





