Affle to acquire Perion, to scale its CPCU business across Developed markets

Impact · against what's priced in

Affle is pursuing a major TAM expansion into developed markets via the $420 million acquisition of Perion. While this accelerates Affle's growth vision, it introduces significant cash outlay and integration risk; for Perion, the deal provides a definitive exit value of $11.70 per share.

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In context

Perion shareholders are provided a concrete exit value of US$ 11.70 per share in an all-cash transaction valuing the company's equity at approximately US$ 420 million.

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• ai
• m and a
• AFFLE
• PERI
• acquisition
• adtech
• connected tv
• digital advertising
• india
• israel
• retail media