A Market Ahead of Its Economy

Impact · against what's priced in

The article's mention of Apple raising prices due to memory costs is largely a confirmation of existing assumptions regarding ASP growth, though it reinforces the risk of sticky inflation. Overall, the news is not a catalyst as it aligns with the hardware growth drivers already baked into the current valuation.

AAPL+0.00

Already priced in

The price assumes

iPhone growing mid-single digits on iPhone 17 strength plus ASP lift from the memory-driven price increases

The article notes Apple raised prices this quarter as memory prices surged with AI demand; the current price already assumes an ASP lift from these memory-driven price increases.

What AAPL's price assumes · Feb 24

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