Zacks Investment Research
26 Aug 2026, 17:51 UTC · 10w ago
Impact · against what's priced in
The article provides a mild positive outlook for NEXN and QUAD based on their alignment with AI-driven shifts toward digital and performance-based advertising. While legacy headwinds persist for QUAD, the ability of these firms to capture budget shifts toward measurable ROI represents a growth catalyst.
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What the story claims
4 claims · scored −1 bearish … +1 bullish
AI adoption is accelerating the transition toward digital, social, connected TV, and performance-based advertising campaigns.
More positive than 76% of claims this week
Nexxen International (NEXN) and NIQ Global Intelligence are positioned to benefit from increased demand for actionable insights and demonstrable campaign ROI.
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5 related stories
Nexxen is well-positioned to benefit from the acceleration of AI adoption and the transition toward connected TV and retail media, which are increasing demand for demonstrable campaign ROI.
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Quad/Graphics is expanding digital and analytics capabilities to capture a larger share of fragmented media budgets, though it remains burdened by the structural decline of print advertising.
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Scored by the NIS engine · methodology.
Search tags
More positive than 62% of claims this week
Traditional advertising formats, specifically print and linear television, are facing permanent structural declines.
More negative than 78% of claims this week
The advertising industry faces headwinds from macroeconomic uncertainty, pricing pressures, and the decline of legacy media.
So whatBroad macroeconomic pressure and pricing headwinds act as a drag on overall sector margins.
More negative than 70% of claims this week
Which stocks this story touches
More positive than 74% of ticker scores this week
Positioned to benefit from AI adoption and the shift toward digital, connected TV and retail media.
More positive than 59% of ticker scores this week
Expanding digital and analytics capabilities to capture more budget, though faces structural declines in print.
More positive than 37% of relationship scores this week
[mutual] Both companies are positioned to benefit from trends in advanced audience targeting and data-driven measurement in the Advertising and Marketing industry.
More positive than 37% of relationship scores this week
[mutual] Both companies are competing for advertising budgets as marketers prioritize targeted, measurable, and cross-channel campaigns.
More positive than 37% of relationship scores this week
[mutual] Both companies are competing for advertising budgets as marketers prioritize targeted, measurable, and cross-channel campaigns.
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1h ago
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No price for NEXN right now — the quote feed didn't answer.
NEXN chart →—
No price for QUAD right now — the quote feed didn't answer.
QUAD chart →
