Proactive Investors
09 Jun 2026, 08:40 UTC · 2h ago
LBG Media tumbles on profit warning due to changes to Facebook algorithm
Proactive Investors
09 Jun 2026, 08:40 UTC · 2h ago
Story key points
4 claims · impact-rated
LBG Media PLC cut its full-year revenue and adjusted EBITDA forecasts due to persistent weakness in advertising revenue. — Guidance cuts typically lead to immediate and significant downward revisions of company valuation, as evidenced by the 22.9% share price drop.
-0.80LBG Media reported a 41% decline in indirect revenue caused by Meta's algorithm changes and AI-generated search summaries. — This highlights a systemic risk where AI search summaries are actively cannibalizing traditional social media and search traffic revenue.
-0.50Imaging Biometrics Ltd reported positive Phase 1 results for its oral gallium maltolate treatment in recurrent glioblastoma, showing the drug is safe and well tolerated. — Positive Phase 1 results are a critical milestone for biotech firms, reducing clinical risk and paving the way for further development.
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LBG Media's direct advertising sales rose 95% to £37.6 million in the six months to 31 March. — Strong growth in high-margin direct sales suggests a successful diversification strategy, though it is currently outweighed by the indirect revenue collapse.
+0.20Ticker attribution
Model heads
Shares fell nearly 23% after the company cut full-year forecasts due to persisting weakness in advertising revenue.
Published positive Phase 1 results for its oral gallium maltolate treatment in recurrent glioblastoma.
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Market reaction
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